Etihad Airline Creative Brief - 1598 Words

Advertising brief – Bill Abdul Hak Client: Etihad Airlines Background to the product and Ad campaign. -Introduction of the brand. Etihad Airline is one of the leading international aircrafts, and in just five years they have flown more than 17 million Guests to more than 50 destinations across the Middle East, Africa, Australia, Europe, North America and Asia. With their multi national campaigns , Etihad is ranked as the number one airline. Etihad Airways has received over 30 awards since its inauguration in 2003. It has a four star rating by Skytrax and a five star rating for its first and business class product. It is currently voted the number 1 airline for having the best business class in the world. It has also dominated awards†¦show more content†¦-Positioning in Australia. With these agreements , Etihad Airlines ensures that it is the best airline that covers the entire middle east and the rest of the globe , making sure that it is the best carrier to take , especially if flying from Australia. -objectives. -Marketing objectives To increase sales of airline tickets by 25% by the end of August 2011 -Communication objective To increase awareness by 20 % by the end of January 2011 -Target Audience. Demographics . M/F 16 and up working or supported by a working family with a medium to high income, -Psychographics. The target market are those who love to experience different cultures and different locations. Concerned about safety and security , and don’t mind paying for leisure services, and don’t like to waste time till they get to their destination -Behavioral and Usage. It’s for those who like to travel around , work to save money , and engage in different activities. -Current Advertising activities The current advertising shows different passengers boarding the aircraft , and each of these passengers is treated very personally depending on their personal favorite lifestyle and preference. With a voice over stating that this passenger likes it private space , and the other likes it dreamy ,Show MoreRelatedEmirates Airlines12540 Words   |  51 Pages9 -7 1 4 -4 3 2 JANUARY 29, 2014 JUAN ALCà CER JOHN CLAYTON Emirates Airline: Connecting the Unconnected Introduction Late afternoon was fading to dusk as Tim Clark, President of Emirates Airline, gazed out at the large crowds mingling outside at the 2013 Dubai Airshow. Front and center at the event was the official program launch of the Boeing 777X, a massive new hit thanks to Emirates’ record order of 150 new planes. Valued at $76 billion at list prices, this was the largest airplaneRead MoreGlobal Strategy and Leadership10639 Words   |  43 Pagesan innovative icon slow to move with the times In filing for bankruptcy protection, Kodak executives say they are seeking to follow the path of US corporations that have reinvented themselves after a court-supervised reorganisation, like United Airlines and Chrysler. Antonio Perez, the company’s oft-criticised chief executive who has been trying to turn the company around since 2005, said the bankruptcy was a step ‘in the transformation in order to build the strong possible foundation for the